Fire Kills campaign relaunched by government.
The campaign will ‘highlight everyday fire hazards’ including candles, cigarettes, portable heaters and ‘overloaded’ extension leads, as well as urge the public to install smoke alarms on every floor.
The government said that the advertising campaign has returned ‘to highlight the everyday accidents that can cause a fire in your home’, adding that while the majority – or 90% – of homes have ‘at least’ one working smoke alarm, 23% of people ‘never test them’.
The campaign has been developed alongside the National Fire Chiefs Council (NFCC), with other partners including Dementia UK and B&Q. Read